Commerce Form 3

Yaliyomo

1. 1. Marketing

   Majaribio 1 Maswali 16

   Maelezo ya mada

   • Meaning of marketing and marketing concepts
   • Functions of marketing
   • The marketing mix (4Ps) and pricing methods
   • Channels of distribution
   • Marketing of agricultural products
   • Summary

   Meaning of marketing Marketing is the process of finding out what consumers want, producing goods and services to meet those wants, and getting them to consumers at a profit. Marketing begins before production (by studying the market) and continues after the sale (through after-sales service). A market is any…

2. 2. Advertising

   Majaribio 1 Maswali 16

   Maelezo ya mada

   • Meaning and purposes of advertising
   • Types of advertising
   • Advertising media and choosing a medium
   • Advantages, disadvantages and control of advertising
   • Sales promotion, advertising agencies and advertising budgets
   • Summary

   Meaning of advertising Advertising is the paid, non-personal communication of information about goods, services or ideas through media such as radio, television, newspapers, billboards and the internet, with the aim of informing and persuading people to buy or act. It is an aid to trade because it removes the barrier…

3. 3. Transport

   Majaribio 1 Maswali 16

   Maelezo ya mada

   • Meaning, importance and elements of transport
   • Road and railway transport
   • Water transport
   • Air and pipeline transport
   • Choosing a means of transport and containerisation
   • Summary

   Meaning of transport Transport is the movement of goods and people from one place to another. It is an aid to trade because it removes the barrier of distance between producers and consumers. Transport makes it possible for coffee from Kagera to reach the port of Dar es Salaam and for imported machines to reach Mwanza.…

4. 4. Communications

   Majaribio 1 Maswali 15

   Maelezo ya mada

   • Meaning, importance and process of communication
   • Types of communication
   • Postal and courier services
   • Telecommunication, internet and mass media
   • Barriers to communication and choosing a means of communication
   • Summary

   Meaning of communication Communication is the passing of information, ideas or messages from one person or place to another. In business, communication links buyers and sellers, a firm and its staff, and a business and the government. As an aid to trade, it removes the barrier of information (lack of contact). A trader…

5. 5. Money and Banking

   Majaribio 1 Maswali 17

   Maelezo ya mada

   • Barter, and the functions and qualities of money
   • Types of banks and the Bank of Tanzania
   • Commercial banks and bank accounts
   • Loans, overdrafts and interest
   • Cheques
   • Other means of payment and modern banking services
   • Summary

   Money Money is anything generally accepted as a means of payment for goods and services and for settling debts. Tanzania's currency is the Tanzanian shilling (TSh), issued by the Bank of Tanzania. Functions of money: medium of exchange; measure (unit) of value; store of value; standard of deferred payment. Qualities of…

6. 6. International Trade

   Majaribio 1 Maswali 17

   Maelezo ya mada

   • Meaning of international trade and why countries trade
   • Types of international trade: imports, exports and entrepôt trade
   • Balance of trade and balance of payments
   • Advantages, disadvantages and barriers of international trade
   • Regional economic integration: EAC, SADC and AfCFTA
   • Import and export procedures and documents
   • Summary

   Meaning of international trade International (foreign) trade is the exchange of goods and services between countries. Tanzania exports gold, cashew nuts, coffee, tobacco, tea, sisal, tourism services and minerals, and imports petroleum, machinery, vehicles, medicines and electronic goods. Reasons for international…